The Junior Diabetes Research Foundation (JDRF) is a global organization focusing on findingthe cure, prevention and treatment of type 1 diabetes. Every year, the JDRF Los Angeles Chapter hosts the Imagine Gala, an outstanding fundraising event which includes live entertainment, silent and live auctions, and their Fund A Cure program. It has easily become one of the largest Galas in Los Angeles, raising $1.11 million in 2017.
In 2018, the Los Angeles chapter contacted Experia Creative for the branding of their JDRF Imagine Gala. When creating an image for the event, it was important to reference the Gala’s venue, The Beverly Hilton. The hotel’s mid-century architecture and signage influenced the elements chosen for the initial invitation design, which was then expressed throughout the rest of the Gala’s marketing collateral. Save-the-dates, invitations, fundraising forms, letterheads, flyers, brochures and more were created to promote the night to hundreds of guests, donors, committee members and volunteers.
Junior Diabetes Research Foundation (JDRF) Los Angeles Chapter
Event Branding, Print Design
The ASI Marketing, Design, and Public Relations Department is recognized for its innovative and creative marketing solutions for both internal and external clients. ASI provides the Cal Poly Pomona students with hundreds of events and opportunities annually, which require various forms of designed media.
Associated Students, Inc. (ASI)
Poster Design, Lettering, Illustration
Typical print dimensions include:
11 x 17”, 22 x 28”, 8.5 x 11”, 4.25 x 5.5”
Old Town Bakers is a new label launched by Flour Fusion Wholesale, Inc., a Lake Elsinore Bakery that was established in 2008. The new launch required a fresh visual identity that could set itself apart from other baked goods on the market while still representing local craft and care. To achieve something bold yet homemade, black labels were created with brightly-colored hand-lettering and illustrations. Old Town Bakers currently has 13 different products (6 muffins, 3 loaves, 4 cupcakes) baked with non-GMO, all-natural ingredients. Find their goodies at Costco and Baron's in Lake Elsinore, Temecula, Murrieta, Menifee and San Diego Locations.
Flour Fusion Wholesale, Inc.
Old Town Bakers
Muffin and Cupcake Labels: 3 x 9”
Loaf Labels: 3 x 19"
Every Cal Poly Pomona student pays an ASI fee each quarter. The annual ASI Budget Breakdown helps curious students understand what this payment funds. The infographic was published in the fall Poly Post newspaper and displayed throughout the Bronco Student Center (BSC).
Associated Students, Inc. (ASI)
Infographic, News Design
29.5 x 16”
The Environmental Design Council (ENV) functions as the central representative body of students, staff, and organizations within Cal Poly Pomona’s College of Environmental Design. The newly elected executive board set larger goals for the future of the college and the council, including a new brand identity that students could easily recognize and relate to.
College of Environmental Design, Environmental Design Council
Logo Design, Branding, Identity, Stationery, Poster and Brochure Design
San Diego Magazine partners with the San Diego Tourism Authority to publish the Official Visitor Planning guide biannually. The 2017 fall/winter editorial offers engaging content to visitors wanting to experience the city from the locals' perspective.
San Diego Magazine
Editorial Design and Production
8.375 x 10.875”
Senior Art Director: Corey Hollister
Designers: Summer Furzer, Jessica Jacobs, Rebecca Wilson
Florescence is an environmentally friendly hair care brand dedicated to promoting happy and organic lifestyles.The packaging concept remains consistent to the uplifting and sustainable brand while concentrating on each product’s strengths: ingredient, delicacy, and ability to be bold.
Logo Design, Branding, Identity, Package Design, Illustration
Hair Duo: 2 x 16.9 fl.oz. 8.5 x 6.5 x 2.8”
Curl Mousse: 7.5 fl.oz. 8 x 2 x 2”
Moisture Mask: 5 fl. oz. 2.3 x 2.9 x 2.9”