The Junior Diabetes Research Foundation (JDRF) is a global organization focusing on findingthe cure, prevention and treatment of type 1 diabetes. Every year, the JDRF Los Angeles Chapter hosts the Imagine Gala, an outstanding fundraising event which includes live entertainment, silent and live auctions, and their Fund A Cure program. It has easily become one of the largest Galas in Los Angeles, raising $1.11 million in 2017.
In 2018, the Los Angeles chapter contacted Experia Creative for the branding of their JDRF Imagine Gala. When creating an image for the event, it was important to reference the Gala’s venue, The Beverly Hilton. The hotel’s mid-century architecture and signage influenced the elements chosen for the initial invitation design, which was then expressed throughout the rest of the Gala’s marketing collateral. Save-the-dates, invitations, fundraising forms, letterheads, flyers, brochures and more were created to promote the night to hundreds of guests, donors, committee members and volunteers.
Junior Diabetes Research Foundation (JDRF) Los Angeles Chapter
Event Branding, Print Design
The Ladies Pioneer Society was composed of educated women who arrived in San Diego in the late 1800s from diverse places around the country. This exhibition looks at 6 of these intrepid women pioneers and, through their own writings, examines their perspectives of their new home in San Diego during the early days of American settlement in the area.
They recorded the stories of their journeys to the West and the challenges they encountered while traveling and settling into a new cultural environment. The women often describe their shock at arriving in a city they viewed as dirty, uncultured, and rough — quite a change after living in the more established cities on the East Coast or San Francisco. However, over time, most were able to find beauty and to create a new life.
Their accounts include stories of life in Old Town; parties at Horton House; visiting La Jolla Cove, the Hotel Del Coronado, and the Sweetwater River; and the new cultures and wildlife they encountered. These early female pioneers provide a glimpse into the small, dusty town San Diego once was and invite you to imagine their reality.
The Aaron Price Fellows Program
The San Diego History Center
McCarthy’s is a used car dealership in San Luis Obispo County. They often team up with local non-profits to fundraise and raise awareness about their community.
During “Adopt-a-Dog Month” social media campaigns were used to raise over $1,000 for Woods Humane Society. They consisted of Facebook posts, canvas ads, and videos.
Woods Humane Society
Content Creation, Social Media Marketing, Motion Graphics
The ASI Marketing, Design, and Public Relations Department is recognized for its innovative and creative marketing solutions for both internal and external clients. ASI provides the Cal Poly Pomona students with hundreds of events and opportunities annually, which require various forms of designed media.
Associated Students, Inc. (ASI)
Poster Design, Lettering, Illustration
Typical print dimensions include:
11 x 17”, 22 x 28”, 8.5 x 11”, 4.25 x 5.5”
Old Town Bakers is a new label launched by Flour Fusion Wholesale, Inc., a Lake Elsinore Bakery that was established in 2008. The new launch required a fresh visual identity that could set itself apart from other baked goods on the market while still representing local craft and care. To achieve something bold yet homemade, black labels were created with brightly-colored hand-lettering and illustrations. Old Town Bakers currently has 13 different products (6 muffins, 3 loaves, 4 cupcakes) baked with non-GMO, all-natural ingredients. Find their goodies at Costco and Baron's in Lake Elsinore, Temecula, Murrieta, Menifee and San Diego Locations.
Flour Fusion Wholesale, Inc.
Old Town Bakers
Muffin and Cupcake Labels: 3 x 9”
Loaf Labels: 3 x 19"
Every Cal Poly Pomona student pays an ASI fee each quarter. The annual ASI Budget Breakdown helps curious students understand what this payment funds. The infographic was published in the fall Poly Post newspaper and displayed throughout the Bronco Student Center (BSC).
Associated Students, Inc. (ASI)
Infographic, News Design
29.5 x 16”
The Environmental Design Council (ENV) functions as the central representative body of students, staff, and organizations within Cal Poly Pomona’s College of Environmental Design. The newly elected executive board set larger goals for the future of the college and the council, including a new brand identity that students could easily recognize and relate to.
College of Environmental Design, Environmental Design Council
Logo Design, Branding, Identity, Stationery, Poster and Brochure Design
San Diego Magazine partners with the San Diego Tourism Authority to publish the Official Visitor Planning guide biannually. The 2017 fall/winter editorial offers engaging content to visitors wanting to experience the city from the locals' perspective.
San Diego Magazine
Editorial Design and Production
8.375 x 10.875”
Senior Art Director: Corey Hollister
Designers: Summer Furzer, Jessica Jacobs, Rebecca Wilson