Florescence is an environmentally friendly hair care brand dedicated to promoting happy and organic lifestyles.The packaging concept remains consistent to the uplifting and sustainable brand while concentrating on each product’s strengths: ingredient, delicacy, and ability to be bold.
Logo Design, Branding, Identity, Package Design, Illustration
Hair Duo: 2 x 16.9 fl.oz. 8.5 x 6.5 x 2.8”
Curl Mousse: 7.5 fl.oz. 8 x 2 x 2”
Moisture Mask: 5 fl. oz. 2.3 x 2.9 x 2.9”
Old Town Bakers is a new label launched by Flour Fusion Wholesale, Inc., a Lake Elsinore Bakery that was established in 2008. The new launch required a fresh visual identity that could set itself apart from other baked goods on the market while still representing local craft and care. To achieve something bold yet homemade, black labels were created with brightly-colored hand-lettering and illustrations. Old Town Bakers currently has 13 different products (6 muffins, 3 loaves, 4 cupcakes) baked with non-GMO, all-natural ingredients. Find their goodies at Costco and Baron's in Lake Elsinore, Temecula, Murrieta, Menifee and San Diego Locations.
Flour Fusion Wholesale, Inc.
Old Town Bakers
Muffin and Cupcake Labels: 3 x 9”
Loaf Labels: 3 x 19"
The ASI Marketing, Design, and Public Relations Department is recognized for its innovative and creative marketing solutions for both internal and external clients. ASI provides the Cal Poly Pomona students with hundreds of events and opportunities annually, which require various forms of designed media.
Associated Students, Inc. (ASI)
Poster Design, Lettering, Illustration
Typical print dimensions include:
11 x 17”, 22 x 28”, 8.5 x 11”, 4.25 x 5.5”
Every Cal Poly Pomona student pays an ASI fee each quarter. The annual ASI Budget Breakdown helps curious students understand what this payment funds. The infographic was published in the fall Poly Post newspaper and displayed throughout the Bronco Student Center (BSC).
Associated Students, Inc. (ASI)
Infographic, News Design
29.5 x 16”
The Environmental Design Council (ENV) functions as the central representative body of students, staff, and organizations within Cal Poly Pomona’s College of Environmental Design. The newly elected executive board set larger goals for the future of the college and the council, including a new brand identity that students could easily recognize and relate to.
College of Environmental Design, Environmental Design Council
Logo Design, Branding, Identity, Stationery, Poster and Brochure Design
San Diego Magazine partners with the San Diego Tourism Authority to publish the Official Visitor Planning guide biannually. The 2017 fall/winter editorial offers engaging content to visitors wanting to experience the city from the locals' perspective.
San Diego Magazine
Editorial Design and Production
8.375 x 10.875”
Senior Art Director: Corey Hollister
Designers: Summer Furzer, Jessica Jacobs, Rebecca Wilson
Portrait paintings were created using acrylic on stretched canvas. Each portrait is an imaginary representation of the subject. Intense colors and unlikely surroundings provide additional messages about the individuals depicted and their particular obstacles and situations which they were encountering during the time in which they were painted.
Portraiture, Fine Art, Illustration, Painting
24 x 36”, 18 x 36”, 18 x 24”
Onding is a conceptual publication for Southern Californians representing stories about local mountains, resorts, skiers and snowboarders. The particular issue focuses on Big Bear and the major changes the mountain has seen within the past three years, including demographic changes and new ownerships.
All photography was taken at local mountains of park guests and scenery, including the typographic imagery.
Invincible Summer, the typographic, photography project, was created using hand-cut paper letters attached to fishing line. The scene was staged during an early sunrise in front of Big Bear Lake, Ca. The featured quote is an excerpt from “Retour to Tipasa“, an essay from Albert Camus’ 1954 book, Summer (L’Êté).
Editorial Design, Production, Photography
5.375 x 8.375”